PRIVATE EQUITY TRANSACTION
PRIVATE EQUITY TRANSACTION
At Sloane Group our commitment to sustainability and social responsibility is an integral part of our success and growth.
50 Shades of Nude represents our vision, moving between these shades and natural textures with each store presenting a unique experience.
"The beauty and personal care market in the broader MENA region is valued at $46 billion and projected to reach $60 billion by 2025."
Our first private equity transaction in the middle east. Acquiring, digitization and optimisation of a highly fragmented industry in the world’s fastest growing wellness market.
The ultimate beauty destination: pairing expert salon treatments with a curated selection of contemporary beauty brands.
Blending innovative technology and traditional treatments with unwavering quality and service to create the SLOANE experience.
Sloane capitalizes on modern consumer demand for experience, digitization, convenience and specialization.
“Sloane is beyond salon and wellness, Sloane is an an experience.”
